In January, 3004 Studios created a short video for a new chain of restaurants in the GTA called “Magic Noodle”. This Chinese noodle restaurant is honestly one of the best new restaurants in the city – cheap, but incredible quality. I literally would hate myself if I bothered say more than that about it. You should check out their amazing website here: http://magicnoodle.ca/
The video was incredibly fun to shoot, having noodle masters come in and perform the unique noodle making approach. This is something that makes this noodle restaurant unique, the experience of seeing the noodles being made in the kitchen. We filmed in slow-motion, getting close in on the action and really emphasizing the sensations of a hot and fresh bowl of soup. The concept was to have it loop on a large flatscreen against the front window of the restaurant so pedestrians would see it as they passed by. And on a frigid Toronto day like this, it would be inviting.
It seems to be working.